Based on the research done using online tools and high-level discussions with stakeholders in the City of Moreton Bay, we grouped our goals into five focus areas for each going to be viewed from the ten profiles we established. We acknowledge that there will be an overlap and that some profiles or focus areas might be too generalised. 

Umbrella Focus Profiles:

Access to Information and Resources:

    • “Access to information and resources” is about removing barriers and creating opportunities for all stakeholders in the cultural sector, residents and tourism to participate, innovate, and benefit from the arts and cultural activities within the City of Moreton Bay.

Read More >

 

Engagement and Audience Building:

    • “Engagement and audience building” are about creating meaningful connections between the arts and the community, ensuring a vibrant, sustainable, and culturally rich City of Moreton Bay.

Read More >

 

Funding and Resource Allocation:

    •  “Funding and Resource Allocation” within the Umbrella Project is about ensuring that the arts and cultural sector in the City of Moreton Bay has the necessary support to thrive, innovate, and contribute to the community’s cultural, social, and economic well-being.

Read More >

 

Marketing and Promotion:

    • The “Marketing and Promotion” aspect of the Umbrella Project is about using strategic and creative marketing efforts to spotlight and enhance the cultural vibrancy of the City of Moreton Bay, ensuring that the arts are not only seen and appreciated locally but also recognized and esteemed on a wider scale.

Read More >

 

Networking and Collaboration Opportunities:

    • “Networking and Collaboration Opportunities” are about creating a fertile ground for connections and partnerships, ensuring that the arts and cultural sector is not only internally robust and innovative but also externally visible and influential, contributing significantly to the cultural and economic fabric of the City of Moreton Bay.

Read More >

Stakeholder Profiles:

Local Artists:

    • Local artists are individual creators who produce work in various mediums, such as painting, sculpture, digital art, performance, and more. They are often independent, seeking to establish or enhance their presence in the art world.

Read More >

Art Collectives and Groups:

    • Art collectives and groups consist of artists who come together to share resources, collaborate on projects, and collectively promote their work. These entities range from informal meet-ups of local artists to organized guilds or cooperatives with structured membership.

Read More >

Art Galleries and Exhibition Spaces:

    • Art galleries and exhibition spaces are the physical venues that display and sell art. They can range from commercial galleries representing artists and selling their work to public and non-profit exhibition spaces that may focus on educational and cultural enrichment.

Read More >

Cultural Institutions:

    • Cultural institutions such as museums, theatres, and cultural centres serve as pillars of the arts community, providing spaces for exhibitions, performances, and educational programs. They often have a mission that includes public service, cultural preservation, and community enrichment.

Read More >

Art Patrons and Collectors:

    • Art patrons and collectors are individuals or entities that purchase, commission, or financially support artists and their work. They play a crucial role in the art ecosystem by investing in the arts, which in turn supports artists and contributes to the cultural vibrancy of a community.

Read More >

Art Educators and Students:

    • Art educators and students encompass a wide range of individuals who study or teach art, from primary school teachers and university professors to art school students and lifelong learners.

Read More >

Local Businesses:

    • Local businesses, ranging from cafes and bookstores to corporate entities, can engage with the arts in various ways, from displaying local artwork to sponsoring cultural events. Their involvement can enhance their brand, contribute to the local economy, and enrich the community’s cultural landscape.

Read More >

Tourists and Visitors:

    • Tourists and visitors are individuals or groups who travel to the City of Moreton Bay for leisure, business, or cultural experiences. They are looking for memorable activities, including engaging with the local art scene, which can enrich their visit.

Read More >

Local Government and Councils:

    • Local government and councils are public entities responsible for the governance and administrative functions of the City of Moreton Bay. They have a vested interest in promoting cultural vitality, community engagement, and economic development through the arts.

Read More >

Media and Content Creators:

    • Media and content creators include journalists, bloggers, photographers, videographers, and social media influencers who produce and disseminate information and stories.

Read More >