Finding customers can be a challenging and perplexing question for visual artists. There are many options but how do you identify the right opportunities and take best advantage of them? This workshop aims to prepare artists to better connect with the marketplace and find their customers.
It will introduce participants to the essential principles of marketing, provide an understanding of the art world, arts audiences and arts customers and discuss preparation, pricing, distribution and promotion. The workshop provides visual artists with the foundation information to better identify market opportunities, prepare for the marketplace and enhance business prospects.